CHALLENGE
Introduce internationally based fashion designers to the New York Fashion Week audience and garner editorial coverage from both domestic and international press.
STRATEGY
Produce fashion shows during NYFW at prime locations including Spring Studios, Pier59 Studios, Skylight Clarkson Square, and Industria. Invite curated list of editors, celebrities, and other VIP guests.
OUTCOME
We filled the house and got everyone talking! Our shows received an average of 60 million impressions with coverage from Vogue, Newsweek, PopSugar, Reuters, Cosmopolitan, People and many, many more.
