CHALLENGE
Launch a new cannabis based beauty brand into a crowded marketplace.
STRATEGY
Aggressively gift a list of influencers & beauty editors with product & information. Gifting was supported by strategic editorial pitching as well as series of desk-side visits with the founder of the brand, noted formulator, Melissa Jochim.
OUTCOME
High beauty launched in all doors of Sephora in the US, as well as online. Distribution has grown to include Urban Outfitters, Anthropologie, and Skinstore. Recently the brand launched in Macy’s here in the US, as well as expanded significantly into Canada & Europe. The Fashion Group Int’l has named Melissa Jochim & High Beauty as the Beauty Entrepreneur Rising Star for it’s 2020 Rising Star Awards.
